Snapchat’s First Commercial. Snapchat is launching a new ad format called First Commercial, which lets ads show up as the “first commercial a user sees when they tune into Snap’s robust suite of shows,” the company announced. It’s a lucrative addition to Snapchat’s ad businesses, especially since viewership of the Discover feed has increased 35% since Q1 of last year. 

Viral messages plummet on WhatsApp. Earlier this month, the Facebook-owned messaging platform introduced new restrictions on how many times a user can forward a message, limiting forwarding to only one person or group at a time. The good news? It’s working. WhatsApp said on Monday that highly-forwarded chain messages (you know the ones) have dropped by 70% globally since the new restriction was implemented. 

Twitter SMS no longer. Remember Twitter’s SMS days? This week, Twitter announced it was officially turning off its ‘Twitter via SMS’ service for the majority of its global users. As a result, some long-time Twitter users may have noticed followers dropping off – with as many as 10% removed as part of Twitter’s efforts to sunset the SMS service. Mashable notes that the changes appear to be minimal, with the accounts affected being those that received SMS notifications for tweets. “Besides adding to the follower count of those users, they did not exist on the platform. These users did not have a profile or an ability to sign into or engage with Twitter,” Mashable reported. 

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YouTube’s push for TV ad dollars is hurting its business right now – Digiday

How YouTube’s moderators are keeping up with changing guidance around COVID-19 – The Verge

Rely on Empathy to Stop Second-Guessing Your Covid-19 Marketing Strategy – Street Fight

Bloomberg lets brands repurpose social media ads for its mobile sites – Mobile Marketer

Salesforce researchers are working on an AI economist for more equitable tax policy – TechCrunch

Facebook releases its ‘Blender’ chatbot as an open-source project – Engadget

Google makes Meet video conferencing free to all users, challenging Zoom – Reuters