DAILY SCOOP

Spotify announces platform policies to combat misinformation, a record number of scams hit social media in 2021 and Meta’s civil rights chief shares company progress

Also: Captain Morgan gives away high-tech punch bowl, FAA reaches 5G expansion agreement with Verizon and AT&T and more.

MARKETING

When combining consumer and business audiences, brands must find balance

For Medisafe, a technology solution to streamline the health care journey, speaking to both patients and care providers required a focus on value and emotional connection.

PR INDUSTRY

Why and how companies should prioritize ESG reporting

Companies should anticipate more scrutiny from regulators, investors and employees in 2022. Here’s what to consider when compiling and filing sustainability disclosures.

PR INDUSTRY

What PR pros should learn from the courage of whistleblowers

AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.

DAILY SCOOP

Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion

Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.

LEADERSHIP COMMUNICATIONS

6 PR leadership lessons from the ski slopes

The boardroom could benefit from the fresh alpine air—and the many lessons embedded in the popular winter sport.

WINNING CAMPAIGNS

Pacific Foods campaign engages audiences and exceeds all goals

Maxwell, its agency partner, created a campaign that would encourage audience engagement and participation. This won first place in the Content Marketing for the Purpose of Customer Engagement category of PR Daily’s 2020 Content Marketing Awards.

THE FRIDAY REPORTER

Politico’s Daniel Lippman talks about covering the White House

Host Lisa Camooso Miller talks with the D.C.-based reporter about his work covering the inner workings of the nation’s capital and how he built a network of colleagues around the country.

DAILY SCOOP

Neil Young leaves Spotify to protest Joe Rogan podcast, Twitter shares data on content removal, and Boeing explains profit losses

Also: McDonald’s adds fan ‘meal hacks’ to menu, Adobe releases first deepfake detection protocols, and more.

MEDIA RELATIONS

How to spot a PR scam

An insider offers some common red flags that suggest a proffered media opportunity is really a disingenuous money grab.

WELLNESS

Easy yet crucial ways to bolster workers’ well-being and mental health

Exercise offers a multitude of wellness and productivity benefits, but the sedentary nature of modern work tends to thwart healthy habits. Follow this guidance to get employees moving in the right direction.

INFOGRAPHICS

Infographic: 5 influencer marketing trends to watch in 2022

That’s right, it’s time to get your Charli D’Amelio on.

A DAY IN THE LIFE

Big Brothers Big Sisters of America’s CCO: ‘Focus your growth based on your strengths’

Dvon Williams shared books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US.

DAILY SCOOP

Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship

Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more.