Good morning, Marketer, hope you weren’t born on February 29.

Is ChatGPT the most successful IT product launch ever? It had one million users in its first week and 100 million by the end of its second month. In January it was averaging 13 million unique visitors a day, with traffic increasing by about 3.4% a day. Parent company OpenAI predicts it will have $200 million in revenue this year and $1 billion by the end of 2024.

Everyone wants to know what’s going on with it and what impact it will have on your work, especially if you’re a marketer.. So here’s six of our latest articles on the topic. They cover everything from what ChatGPT does and doesn’t do well in marketing — to how to use it right now. Enjoy!

Constantine von Hoffman,
Managing Editor

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