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March 7, 2023
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Top News
There's a misconception that the two sides shouldn't communicate to avoid potential ethical or legal problems. Two appraisers explain why that's not true. Listen to Drive With NAR.
Full Story: REALTOR® Magazine/Drive With NAR (3/6) 
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The Listing Presentation Templates & Scripts You Need in 2023
Sellers are anxious about listing in this new market. Make sure you can handle their concerns and ensure you walk away with a signed listing agreement with these must-have listing presentation templates and scripts!
Click here to get the new templates & scripts today: Download Now!
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Best Practices in Sales & Marketing
How decluttering your listings, your business practices and your life can help you leap forward.
Full Story: REALTOR® Magazine (3/6) 
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Potential customers need help uncovering their problems
(Pixabay)
Salespeople should wait to pitch solutions until they've helped a potential customer pinpoint their problems and areas that can be improved, consultant David Brock writes. "Our questions have to help the customer focus on understanding the issues, risks, need to change [because until] the customer thoroughly understands these, presenting solutions is meaningless to them," Brock asserts.
Full Story: Partners in Excellence Blog (3/6) 
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Expanding your followers on Instagram is a critical part of marketing on the social media channel, writes Anna Sonnenberg of Sonnenberg Media. Businesses can attract a larger audience by taking certain steps online to be noticed, such as using keywords in the profile, incorporating relevant hashtags in posts, geotagging content and working with established accounts on giveaways, Sonnenberg writes.
Full Story: Social Media Examiner (3/6) 
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Checklist to Increase ROI for your Real Estate office
One of the many keys to success in Real Estate is effective marketing. With the right resources, you can bring in new buyers and sellers, increase word-of-mouth referrals, and keep clients coming back.
This checklist offers 10 easy strategies and tools that you can use to prove which marketing efforts are effective, so you can increase your return this year. Download it here!
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Real Estate Trends
Market conditions are reducing the percentage of million-dollar listings on the market as some high-end homes reduce asking price, according to Redfin. Not all markets are seeing losses, though, as the number of $1 million homes in Florida is up.
Full Story: MarketWatch (tiered subscription model) (3/6) 
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The $22 million sale of an Aspen, Colo., townhouse highlights the strength of the area's market, with agent Riley Warwick of Douglas Elliman getting the client double the home's 2021 sale price. "We could have had a house twice the size one mile outside of town, but we chose location," said buyer Eric Harrison, who was represented by Jordie Karlinski of Compass.
Full Story: The Wall Street Journal (3/3) 
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February homes sales in Montreal hit a record low for the month, dropping 32% compared with 2022, according to the Quebec Professional Association of Real Estate Brokers.
Full Story: BNN Bloomberg (Canada) (3/6) 
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Technology & Innovations
Google's Bard AI isn't meant to be a search engine, even though its initial application offers "search," said Jack Krawczyk, the product lead for Bard AI, during an internal meeting last week. Bard AI, rolled out as a competitor to ChatGPT, is designed as a "creative companion to [help] you be the spark plug for imagination, explore your curiosity, etc.," Krawczyk said.
Full Story: CNBC (3/3) 
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Business Wellness
NAR members make a difference in their communities every day. The REALTORS® Are Good Neighbors program shares heartwarming stories on social media.
Full Story: REALTOR® Magazine/Culture Scan (3/6) 
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Fair & Equitable Housing
Veteran Tory Honda, whose leg was amputated, was surprised with an accessible home that is mortgage-free from the nonprofit Operation Finally Home to help him heal from injuries sustained in combat. Honda and his family received a police escort to their new home, which was filled with well wishes and notes of gratitude from members of their community.
Full Story: WMTV-TV (Madison, Wis.) (3/6) 
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Legislation & Regulation
Federal Reserve Chair Jerome Powell will testify before a Senate panel today at a complicated moment for the economy, with recent data suggesting that taming inflation remains a challenging task. "The economy is running hotter than most policymakers anticipated a few months ago," noted Michael Pearce of Oxford Economics.
Full Story: CNBC (3/6),  The Associated Press (3/6),  The Wall Street Journal (3/6) 
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JPMorgan Chase CEO Jamie Dimon says the Federal Reserve will likely need to do more to bring inflation down but could still achieve a soft landing for the U.S. economy. "The thing I worry the most about is Ukraine," Dimon says. "It's oil, gas, the leadership of the world and our relationship with China—that is much more serious than the economic vibrations that we all have to deal with on a day-to-day basis."
Full Story: Bloomberg (3/6) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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