It's become a familiar refrain in recent years: Sprint is increasing its in-house capabilities. The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed--at least in part--to cut production costs. According to a brand spokesperson, the move "does not impact...
The brand will continue to work with Droga5 and Horizon Media
By Erik Oster
It's become a familiar refrain in recent years: Sprint is increasing its in-house capabilities. The brand is launching an as-yet-unnamed in-house digital agency, following the creation of its own production studio, YellowFan Studios, last year in a move designed--at least in part--to cut production costs. According to a brand spokesperson, the move "does not impact... Read more »
