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Brand Loyalty

Mastering The Loyalty Effect
 

A good loyalty program can’t save a bad product, but every good product should have loyalty built in, according to Bob Legters, FIS senior vice president and chief product officer. Legters and Karen Webster discuss how rewards — and instant gratification at the retail POS — can tap into consumers’ innate sense of being rewarded for the right behaviors at the same time they drive true brand loyalty.

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mPOS

Mastercard’s Bid To Reinvent mPOS
 

Say "mPOS" and an image of a phone and a dongle probably flash across your mind. But what if all a merchant needed to accept payments was a phone — and an app? James Hicks, EVP Global Acceptance and Solutions at Mastercard, shared the details of its latest bid to make it as simple as possible for merchants to accept digital payments with the tap of an app.
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Payment Factories

Why Payments Factories Top The CFO’s Wish List
 

Fraud attempts are inevitable, but falling victim is optional. Kryiba VP Bob Stark says that a payment factory is one way that the enterprise can opt out of enterprise fraud. Stark and Karen Webster mix it up in a freewheeling digital discussion that unpacks why payments factories are an effective corporate payments fraud fighting strategy — and why they now top CFO’s wish lists.

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How One Health And Wellness Company Carbo-Loads On Software
 

When it comes to pumping up sales, strategically infused tech can be downright performance-enhancing. In the latest PYMNTS.com Developer Tracker™, powered by Vantiv, Ben Brown, at technology-powered health company NutraClick, discusses how technology is strengthening the company’s business and continuing to change the way consumers purchase products. Find all that, along with the rest of the biggest headlines and a ranking of 257 players in the space, inside the latest Tracker.

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