"We're the all-singing, all-dancing crap of the world." Remember that line from Fight Club, where Tyler Durden reminds us we're not unique snowflakes? Well, that's true. It is also false. Anyone who's ever felt the electric tingle of a creative epiphany shoot down their spines, and then discovered the idea already exists in some form...
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Morning Digest
September 08, 2017
What marketers need to know today
Hey, we're snowflakes after all!
By Angela Natividad
"We're the all-singing, all-dancing crap of the world." Remember that line from Fight Club, where Tyler Durden reminds us we're not unique snowflakes? Well, that's true. It is also false. Anyone who's ever felt the electric tingle of a creative epiphany shoot down their spines, and then discovered the idea already exists in some form...
Read more »
Putting the old free-sample tactic into overdrive
By Robert Klara
Promoted Content by GumGum
Grey New York gathers the big names
By Patrick Coffee
Featuring Christy Turlington Burns and Karlie Kloss
By Kristina Monllos
17 short spots will air this season
By Lauren Johnson
Coming off a long string of public scandals and a leadership crisis, Uber is hoping a little marketing mojo can help it regain its footing. Last week, Uber filled former CEO Travis Kalanick's role with Dara Khosrowshahi--who previously was CEO at Expedia--and in June, the company hired Apple marketing exec Bozoma Saint John as the...
Read more »
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