WardsAuto Dealer 5
WardsAuto Dealer 5
 

AUGUST 18, 2021

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1.

Squeezing Out More Vehicle Supply

Automakers currently have very lean inventory, significantly improved margins and strong sales. COVID disruptions have potentially created a new paradigm: An industry days’ supply standard that is closer to 50 days than 80 days, and a determination to maintain vehicle margins at their current levels.

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Digital Retailing: The Key to Customer Satisfaction and Profitable Sales

Today, two out of three car shoppers want to complete more of the process online compared to their last purchase. Digital retailing platforms like Accelerate My Deal empower you to offer personalized paths to purchase that earn you more profit. Click Here

 

2.

Dealers Must Adapt to Millennial Car Buyers’ Needs

Branding is critical for millennials. If your 65-year-old dealership owner still insists on being the face of every traditional television advertisement, you’ll still sell cars to this generation, but you won’t maximize your opportunities.

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3.

With Dealerships Back in Stock, Will Car Prices Fall?

The shortage of vehicles has led to higher prices for both new and used vehicles. As of June, the price of used cars in South Dakota had risen 32.8%, or $8,507, reports KELOLand.com.

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4.

Surf's Up With Ford Bronco Riptide Concept

The concept vehicle showcases many Ford accessories available to retail buyers at their dealer at time of purchase. Customers can add the cost of factory- and dealer-installed accessories to their financing and roll it into their monthly payment.

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5.

Hyundai, Kia recall 600K vehicles to fix trunk latch problem

The recall covers certain 2016-2018 Kia Forte and 2018-2019 Kia Rio small cars. Also included are certain Hyundai Sonatas from 2017-2018, 2016-2018 Sonata Hybrids, 2018-2020 Hyundai Accents and 2016-2017 Hyundai Azera sedans, the Detroit Free Press reports.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...