Magnite explores facilitating deals without DSPs while PubMatic moots charging publishers for demand. In other words, competition in ad tech is ratcheting up, especially among SSPs. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Magnite explores facilitating deals without DSPs while PubMatic moots charging publishers for demand. | | |
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howdy! | | | | | As Mario double-jumped his way up the box office charts, his games also experienced a boost on Twitch. In the week before the film’s release, livestream viewers watched 252,000 hours of Mario game content the platform; after its release last week, that number spiked to 477,000 — an 89 percent increase, according to data shared by the gaming performance marketing platform Gamesight. | | |
| | | | | Register for this webinar on May 4 at 2 p.m. EDT for a deep dive into retail media for brands and agencies and why the choice between managed and self-service is so important. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year’s TV advertising upfront cycle. | | |
| | | | | Download this guide to learn how marketers are using always-on email testing to create more engaging content. | | |
howdy! | | | | | Social media marketing has always been a roller coaster ride for agencies and brands, but they still see influencers as a worthwhile channel for marketing spend. | | |
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| | | | | Publishers: What does the role of data management look like for your team today? Has your team found new potential revenue sources as the data sets being analyzed change? Let us know in this survey, and we’ll send you a $5 gift card. | | |
howdy! | | | | | Newsletter publishers are maturing into multi-platform media companies, and are outlining plans to invest in business lines like events and podcasts this year. | | |
howdy! | | | | | People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. | | |
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