Whatâs going on here? Chinese carmakers have been revving up a new strategy: flood global markets with cheap EVs to try and swerve Chinaâs ultra-busy domestic one. What does this mean? Chinaâs auto industry is jammed with too many carmakers and not enough buyers. So EV makers like BYD have been shipping cars overseas at record speed, muscling into places like Mexico, South America, and the UAE. Thatâs led to the value of Chinese car exports tripling since 2022. And at the same time, the countryâs carmakers have been slashing prices to grab market share. BYDâs leading the pack, dropping prices by a third. Itâs aiming to overtake Tesla, reach the top of the sales leaderboard, and stay there. The formulaâs simple: compete on price, win on scale, and keep the pedal down. Why should I care? For markets: Itâs a small world after all. The worldâs carmakers are suddenly feeling pressure from two directions: inflation-weary buyers wanting value for money, and Chinese firms increasingly undercutting prices. Plus, their safety nets are disappearing, with EV subsidies and tax credits ending in the US and elsewhere. Now, Chinese carmakers are mostly blocked from the American market by steep tariffs, but their international pricing still sets a tone. And as global price wars heat up, legacy carmakersâ profits will likely suffer â as will their stocks. Zooming out: The worldâs getting Chinaâs leftovers â whether it wants them or not. Western firms have been inching out of China, setting up factories in Vietnam, Cambodia, and India to try and find geopolitical shelter. Meanwhile, many Chinese factories look more like ghost towns, propped up by local governments trying to avoid layoffs. That means more oversupply of cars and other goods, and more headaches for global competitors. Until China lets some firms consolidate or fail, the disruption â and the discounts â are probably here to stay. |