Agents working remotely? That's a safety issue | Staging checklist for sellers | How brands can tap into, leverage dark social
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August 21, 2023
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Brokers who haven't reviewed their safety policies since before the pandemic likely are leaving their agents in a vulnerable spot without updated guidance for the remote work era, say two large and midsize company leaders. Listen to Drive With NAR.
Full Story: REALTOR® Magazine (8/21) 
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Whether you're a seasoned vet or new to the real estate investing game, the crowded competition can be a challenge as you build your portfolio.

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Best Practices in Sales & Marketing
Find out the projects agents most commonly recommend prior to listing a home, as well as how much each costs.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (8/14) 
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Brands can harness the power of dark social—defined as social sharing and other digital communication that can't be measured via traditional analytics—by using trackable links, creating their own dark social channels such as invite-only Facebook groups and other ways, writes Clearbridge Branding Agency's Rebecca Kowalewicz. These tactics can be analyzed through surveys and direct feedback, and via social monitoring tools that "can provide insights into broader trends, customer sentiments and hot topics related to your brand or industry," Kowalewicz writes.
Full Story: Forbes (tiered subscription model) (8/18) 
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How will AI impact your industry now – and in the future?
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Real Estate Trends
While typically small in square footage, accessory dwelling units deliver affordable housing at a time of great need.
Full Story: REALTOR® Magazine (7/19) 
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Encouraging new housing development—not pricing constraints on housing providers—will help America's renters.
Full Story: REALTOR® Magazine (6/22) 
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Branden and Rayni Williams, recognized as elite real estate professionals in Los Angeles, are transitioning to the development side of the business with the construction of a $38 million mansion.
Full Story: The Wall Street Journal (8/16) 
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Technology & Innovations
How to determine if Threads is good fit for your brand
(SOPA Images/Getty Images)
Award-winning author Shalon Kerr offers an overview of Meta's new microblogging platform Threads, its capabilities, brand building, and limitations, such as a lack of advertising and an active user base. Kerr suggests room for first-mover advantage and PR opportunities to curate "genuine interactions and authentic brand-customer relationships."
Full Story: PRSAY (8/17) 
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Fair & Equitable Housing
New York City Mayor Eric Adams outlined two separate plans to rezone certain manufacturing areas of Manhattan to encourage residential development and to allow for the conversion of office buildings into as many as 20,000 new housing units. The plans would need to be approved by the City Council, which is expected to vote on the proposals next year.
Full Story: BNN Bloomberg (Canada) (8/17),  The New York Times (8/17) 
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Legislation & Regulation
The economy's continued resilience amid a series of interest-rate hikes has some economists questioning whether rates will ever be reduced to the lows seen before the pandemic, writes Nick Timiraos. One key consideration in future policy decisions will be determining what the so-called neutral rate of interest is now, Timiraos says.
Full Story: The Wall Street Journal (8/20) 
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Ahead of an annual meeting in Jackson Hole, Wyo., Federal Reserve Chair Jerome Powell and others at the central bank remain cautious on declaring victory over inflation, as fragile economies worldwide grapple with challenges posed by elevated interest rates and uncertain policy durations. The dominant question for markets remains how long central banks need to maintain tight policy in the face of surging government bond yields and potential economic downturns.
Full Story: Bloomberg (8/20),  Reuters (8/21) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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