Stagwell Media Network and U.K.-based out-of-home media company Talon Outdoor have cut a strategic partnership deal that boosts Stagwell’s digital OOH offerings for its clients while giving Talon better and deeper access in the U.S. marketplace. Read more below. Other things to know about | |
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Top Stories | | Ivy Liu |
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| | The deal deal boosts Stagwell’s digital OOH offerings for its clients while giving Talon better and deeper access in the U.S. marketplace. | |
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howdy! | | With its purchase by UTA, MediaLink ascends to another level of power and influence that stretches beyond its advertising and media confines. | |
| | Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality. | |
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howdy! | | PwC will lead an ANA study that will delve into the take-rates of each tier of the ‘mind-numbingly complex’ ad tech ecosystem. | |
| | In the midst of the holiday season, brands are putting their focus on streaming platforms — increasingly critical for driving consumer engagement. | |
howdy! | | OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites. | |
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| | With a raft of disparate data systems in play, the ad sales cycle has become complicated. This guide breaks out the steps and tools for tackling complexity in 2022 and beyond. | |
howdy! | | The Digiday Awards celebrate excellence in advertising and marketing over the last year with a full slate of winning brands, publishers and platforms. | |
howdy! | | To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware. | |
| | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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