WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

OCTOBER 12, 2017

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NADA: Stair-Step Incentives Kill Customer Trust

The trade group's chairman says aggressive use of them can kill customer trust and weaken brand strength.

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How Predictive Analytics Drive Sales

A streamlined, data-driven sales process is important to maintain a positive car-buying experience.

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The Big Story: To Dealers, EV Sales Have Nowhere to Grow But Up

The challenge for dealers is finding customers for those vehicles.

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Personalized Video Marketing Cuts Through Clutter

In today’s digital lifestyle, we are constantly consuming and are overloaded with information, says Clinch’s Oz Etzioni.

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Free WardsAuto Webinar: How to Get, Retain More Customers

Want to set yourself apart from the competition? Sure you do. And in an Oct. 17 WardsAuto webinar, a couple of modern marketing pros will tell how to do that by creating a convenient buying experience. Register here.

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