Staircases that step up a home's style | How to market a business as a podcast guest | Sorry, not sorry. Why you should stop apologizing so much
Created for newsletter@newslettercollector.com |  Web Version
October 27, 2023
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The staircase can be a focal point in a home but is often the last item on the priority list when it comes to remodeling. However, sprucing up the staircase can set the tone for the rest of the home's design.
Full Story: REALTOR® Magazine (10/23) 
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Best Practices in Sales & Marketing
How to market a business as a podcast guest
(Pixabay)
Guest appearances on podcasts yield marketing results similar to starting your own show but require far less work, business owners and podcast experts say. Maximize interviews by repurposing content in other marketing, finding targeted audiences and telling stories rather than selling, say experts, who recommend three or four interviews a month for three to six months.
Full Story: Insider (10/25) 
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Sorry, not sorry. Why you should stop apologizing so much
(Pixabay)
If you find yourself saying "Sorry" during the course of a normal conversation with colleagues or superiors, or for not fitting in with "the traditional mold" or for perceived flaws, it's time to say "thank you" instead, writes Lisa Sun, founder of Gravitas. "For instance, 'Thank you for having this salary conversation with me'; 'Thank you for considering my application'; and 'Thank you for engaging with me' can draw your conversational partner in without diminishing your power," Sun writes.
Full Story: Fast Company (tiered subscription model) (10/26) 
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Andrew Hutchinson highlights 34 shifts marketers can expect to see from Facebook, Instagram and Threads, LinkedIn, Pinterest, Snapchat, TikTok and X (formerly Twitter), with most looking to new AI-powered tools and features. Other predictions include Threads will likely gain "legitimate challenger" status to X ; the launch of more AR-try on activations and 3D object creation on Pinterest; and direct messaging ad formats for Snapchat.
Full Story: Social Media Today (10/26) 
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Real Estate Trends
A big fear for buyers this Halloween: mortgage rates near 8%. Their worst nightmare may be closer to coming true.
Full Story: REALTOR® Magazine (10/26) 
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Interior design choices can significantly increase a home's value, beyond just improving its aesthetics. Functional space planning, aesthetic enhancements and a focus on comfort are best practices, according to experts.
Full Story: Intelligent Living (10/27) 
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Technology & Innovations
You can fix some issues by rebooting. But others will require professional help. Know when you can resolve tech problems yourself.
Full Story: REALTOR® Magazine (June 21, 2022) 
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Business Wellness
South Dakota real estate professional Katie Day works with local Native American reservations that don't have facilities to care for an overpopulation of animals.
Full Story: REALTOR® Magazine (10/27) 
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Fair & Equitable Housing
First American Chief Economist Mark Fleming argues that boosting demand with financial incentives is the wrong approach to addressing housing affordability and instead the focus should be on zoning reform and increasing supply, emphasizing density.
Full Story: MarketWatch (tiered subscription model) (10/27) 
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Legislation & Regulation
New figures show that GDP grew at a 4.9% annual pace in the third quarter, which Treasury Secretary Janet Yellen cited as evidence of a soft landing for the economy. Yellen said she is "not expecting growth at that pace to continue, but we do have good, solid growth."
Full Story: CNBC (10/26),  Bloomberg (10/26) 
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