WardsAuto Dealer Fixed Ops
WardsAutoDealer Fixed Ops Edition

NOVEMBER 5, 2020

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Now-Famous ‘Stapler Close’ Came Out of Nowhere

Car dealership F&I trainer Tony Dupaquier developed a visual technique that uses a stapler and a smartphone as props to sell vehicle extended service agreements.

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Service department marketing that turns KBB.com visitors into service customer
If increasing your dealership’s service revenue is part of your business strategy, becoming a Featured Auto Repair Center on KBB.com should be, too.
Kelley Blue Book® Featured Auto Repair Center can help your dealership retain the service customers you have while generating a steady stream of new business. Learn more

 

Service, Parts Business Is on the Rebound

“Fixed operations is coming back slowly, but surely,” Sonic’s Jeff Dyke says. Meanwhile, Lithia expects service, body and parts business to grow an average of 5% to 6% on a same-store basis over the next five years.

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Consultant: Dealership Service Has Room for Improvement

It’s a truism in the service and parts industry that service retention for franchised new-car dealerships falls off as length of ownership increases, especially once vehicles are out of warranty.

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Porsche Opening Service-Only Facilities in Atlanta, Texas

Porsche Cars North America says all three dealerships involved will continue with their existing service operations. The new off-site locations are additional capacity to better serve more customers.

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Parts Department Cyber Monday Checklist

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Download the free guide to learn how you can capitalize on the expected record sales for OEM parts and accessories this Cyber Monday.

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