DAILY SCOOP

Starbucks CEO looks to reconnect with employees, bad timing the No. 1 reason email pitches are rejected and PR pros can consult as bias checkers on Hollywood films

Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.

LESSONS IN LEADERSHIP

What I learned about leadership from my time in the Air Force

A former VP and comms leader shares how military service helped him discover the qualities that great leaders must possess.

PR INDUSTRY

Top Agencies honorees share visions of the agency of the future

Agency leaders look to the future ahead of our awards luncheon in New York City on May 10.

PR INDUSTRY

University of Tennessee is starting early to get diverse students interested in PR

As the PR industry grapples with a lack of diversity, educators are looking to entice future leaders to consider a comms career before they get to college.

BRAND JOURNALISM

April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks

A look at how brands are celebrating this silliest of days

DAILY SCOOP

Meta roiled by week of bad headlines, 60% of reporters say they check companies’ social media pages and Skippy Peanut Butter issues recall

Also: Duolingo offers a tongue-in-cheek message for April Fool’s Day.

THE FRIDAY REPORTER

Axios’ Hope King talks about covering the transformation of business

The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.

PR INDUSTRY

As Ruder Finn and Peppercomm join forces, these are the PR trends leaders see on the horizon

Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.

CRISIS COMMUNICATIONS

How media monitoring can calm a crisis

Follow the conversation to make sure your crisis messaging rises to the needs of the moment.

WINNING CAMPAIGNS

Children’s Health boosts overworked health care workers’ engagement during pandemic by 70%

Strategies included a pop-up 7-Eleven store in a hospital, buttons featuring workers’ smiles and more, leading to a win in the ‘Employee Engagement’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

The Academy defends inaction during Oscars, tracking sentiment over religious objections to vaccines and Bruce Willis’ diagnosis prompts dialogue on aphasia

Also: a look at Twitter’s unrequited love for the NASA Perseverance Rover.

WRITING & EDITING

Beyond commas and typos: What to look at when you’re editing

Ask these three questions to make sure you’re editing and not just proofreading.

MEASUREMENT

Broadcast news has a measurement problem. PR pros should learn from it.

A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.

EMPLOYEE ENGAGEMENT

These are the top 10 tech trends for communicators in 2022

Get the most out of your existing technology – and look to add strategically.