In today's digital era, content plays a critical role in the relationship between consumers and brands, requiring brands to deliver effective content at higher rates than ever. While Gen AI has helped fuel content output, more isn’t always better.

Companies need to shift their focus from volume to relevance and customer-centricity to stay ahead.

Join Deloitte Digital and Adobe to explore the Content [R]evolution, and discover how businesses can adapt swiftly to these changes through a holistic approach to content innovation, automation and optimization.

This session will delve into the strategic approach and technology required to produce impactful, personalized content at scale. We'll also cover:

• How to leverage GenAI and automation from the Adobe suite to boost content efficiency and personalization.
  
• Strategies to address shifts in consumer behavior and industry trends.
  
• Importance of data privacy and ethical content production.