AUGUST 27, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for TGIF June 29. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Dealer.com began at a used-car dealership with a dirt lot 20 years ago. It’s come a long way since then.

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A Toyota dealership takes a cue from Netflix.

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Watch the latest top-five automotive ads that drew the most viewer interest.

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A municipality is towing cars from floodwaters and taking them to local dealerships, who are asking, “What are we supposed to do with them?”

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next. Click to learn more!

And now for today's dealer news broadcast from our friends at CBT Automotive.

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The case is In re Automotive Parts Antitrust Litigation, No. 12-md-02311 in U.S. District Court for the Eastern District of Michigan. This is the third group of settlements that provide benefits to eligible Auto Dealers. The deadline to file a claim for the third group is January 21, 2019.

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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