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Startup Fanbytes uses its network of 2,000 influencers to help brands go viral on TikTok, the short-form video app teens love

Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.

Q2 EARNINGS PREVIEW: Netflix could be struggling in some key markets, including India and Brazil, but Wall Street is still optimistic

Similar Web, a company that tracks mobile engagement with apps and website, recorded a slow down at Netflix from the first to the second quarter 2019.

Netflix's 'The Haunting of Bly Manor' is filling out its cast with actors from 'The Haunting of Hill House'

Netflix's "The Haunting of Hill House" alum Oliver Jackson-Cohen is joining the cast of its sequel season, "The Haunting of Bly Manor."

What Netflix's strategy for 'Stranger Things' season 3 tells us about its evolving marketing ambitions

Netflix scored its biggest opening weekend for "Stranger Things" with a mix of marketing and partnerships with brands like Coca-Cola.

The top 9 shows on Netflix and other streaming services this week

This week's most in-demand streaming shows include Netflix's "Stranger Things" and DC Universe's "Young Justice: Outsiders."

Jay-Z named chief brand strategist at one of California's leading cannabis companies

After becoming the first billionaire rapper in June, Jay-Z has been named chief strategist at one of California's leading cannabis companies, Caliva

'Spider-Man: Far From Home' had no problem crushing newbies 'Crawl' and 'Stuber' at the box office

Sony's latest 'Spider-Man' movie has not slowed down in its second weekend. It's on pace to becoming to highest-grossing Spidey movie of all-time.

In solidarity with striking Amazon workers, some video game streamers on Twitch are going dark

During Amazon's annual sales event "Amazon Prime Day," some Amazon workers are protesting.

'The Farewell' has a 100% score on Rotten Tomatoes, and the indie movie beat an 'Avengers: Endgame' box-office milestone

"The Farewell" beat "Avengers: Endgame" for the year's biggest per-theater average at the box office in just four theaters over the weekend.

Hulu's 'The Act' cocreator on how streaming TV has changed the true crime genre, and his thoughts on a potential season 2

Nick Antosca, cocreator of Hulu's true-crime drama "The Act," talked about bringing the story to life, and whether he's thought about a second season.

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