Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
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Television
March 16, 2016
Insurer integrated into the storyline
By Tim Baysinger
Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
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6 episodes left to woo new brands
By Jason Lynch
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How the multi-talented star has learned to balance his brand
By Jason Lynch
Brand says the spot was rejected
By Gabriel Beltrone
Creators discuss whether their show is 'millennial' and 'feminist'
By Kristina Monllos
If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during a keynote by the ...
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Doubled staff with hires from Politico and The Hill
By Mark Joyella
In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as ...
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David Letterman heads to India in return to TV
By Jason Lynch
National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
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Parts Unknown star values unique voices
By Lauren Johnson
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. 
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YouTube, Netflix and social all surpass TV
By Carrie Cummings
Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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You probably won't like all the growth, innovation and energy
By Amy Hansen
As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow, or ...
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