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Insurer integrated into the storyline By Tim Baysinger Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Read more » |
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6 episodes left to woo new brands By Jason Lynch |
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How the multi-talented star has learned to balance his brand By Jason Lynch |
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Brand says the spot was rejected By Gabriel Beltrone |
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Creators discuss whether their show is 'millennial' and 'feminist' By Kristina Monllos If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during a keynote by the ... Read more » |
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Doubled staff with hires from Politico and The Hill By Mark Joyella In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as ... Read more » |
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David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Read more » |
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Featured Jobs | Colorado Public Radio Denver Metro, CO | United Church Funds New York City, NY | Various, Inc. Campbell, California (US) | 360i with the Dentsu Aegis Network New York City, New York (US) | Magnetic New York City, New York (US) | |
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Parts Unknown star values unique voices By Lauren Johnson Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. Read more » |
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YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ... Read more » |
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You probably won't like all the growth, innovation and energy By Amy Hansen As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow, or ... Read more » |
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