🎛️ State of the Stack 2025: Homegrown martech surges

Do you roll your own? No, not in a Willie Nelson way. (If the name doesn’t ring a bell, he’s a 91-year-old country musician and the only person to out-smoke Snoop Dogg. I don’t know what to say if you don’t know Snoop.)

In the past six months, the percentage of marketers planning to use DIY solutions jumped from 2% to 24.7%, according to our State of the Stack Survey. Chiefmartech himself, Scott Brinker, and our Editorial Director Mike Pastore discussed this and much more at The MarTech Conference’s keynote session.

The conference’s second day will start today at 11 AM EDT, and you can attend — for free — by going here. You can also see all of yesterday’s sessions, too.

Constantine von Hoffman
Managing Editor

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State of the Stack 2025: Homegrown martech surges as AI accelerates development

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Free online event

[TODAY] Expert-led marketing sessions + Q&A

Grab your free pass and join us tpdau at MarTech to learn fresh AI, GTM, ABM, and influencer marketing strategies — and add your voice to the conversation. Can’t attend live? All sessions will be available on-demand.

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