To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.
This week, we look at stats on Black Friday, global ecommerce sales, marketing learning and more.
The 2020 Christmas shopping season will be unlike any other. But John Lewis is doing its best to recreate the magic with its virtual tour of its flagship store in Oxford Street. How effective is the experience?
We recently caught up with Paul O’Donoghue, VP Solution Engineering at Uberall, a software company that helps “deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales”, to find out more about his role, and how it has been impacted by Covid-19.
B2B Social Media Strategy Best Practice Guide The B2B Social Media Strategy Best Practice Guide covers the fundamentals of social media, provides models for developing a B2B social strategy, and explains how B2B companies can harness the potential of social to win new leads and expand their audience.
Product Strategy and Marketing Best Practice Guide This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
