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Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
In this week's Media Buying Briefing, senior editor, media buying and planning, Michael Bürgi explores Walmart's expansion to its demand-side platform efforts, which reduces waste for media agencies when they use it along with that of its partner The Trade Desk. Read more here.
Future of TV Briefing: How major streamers are stepping up the fight for subscribers
Senior media editor, Tim Peterson, looks at how the playing field among major subscription-based streamers is shaking outas Netflix looks to redouble its grip, Disney+ foresees slowing subscriber growth and others prep expansion plans. Read more here.
Digiday+ Research: More than one third of publishers expect to run experiential activations for advertisers during the holiday season
The holiday season is still nearly two months away, but publishers are already expecting a bigger, better haul of ad revenue than they got last year, thanks in part to the return of two emerging revenue streams, according to new Digiday+ Research. Read more here.
