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Embracing Change: Advertising in a Post-Cookie Era

A seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by Q3 of 2024. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital marketing strategies for all advertisers. Reply to this email and we will send you this complimentary PDF on what to expect and how to prepare for this shift.

"As the digital landscape evolves, the cornerstone of successful advertising lies in ethical and strategic data practices In the year ahead, making major strategic changes to move away from third-party providers isn't just a choice – it's a necessity. At BridgeTower Media we recognize the pivotal role of first-party data in shaping the future of marketing. Partnering with us means ensuring compliance, accuracy, and reliability in marketing. Marketers who prioritize working with partners with access to first-party data will will enhance their brand visibility and their market share.”

- Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media
 
 
 
It's 2024 and it's no secret-- people like to get their information on multiple platforms throughout their day. Our audience connects with us across multiple channels including on our website, email, social, events, and print. This allows us to better serve our readers the intelligence they need, when they need it. It also allows us to connect advertisers to this audience across multiple channels. Whether your goal is to build brand awareness with high frequency, be a thought-leader in your industry, or drive business opportunities-- we can help you achieve your objective through our marketing solutions. Download our 2024 Media Kit to see the latest!
 
BridgeTower Media is a leading digital-first provider of business intelligence, marketing services and events, serving the business, legal, construction, government, home furnishings and human resource sectors. BridgeTower informs and connects executives across the United States through 40+ brands, providing insights, analysis, thought-leadership, research and marketing services that accelerate business growth. BridgeTower also celebrates professional and organizational success through 200+ events as well as its Best Companies Group. BridgeTower Media is a Transom Capital portfolio company. Please use the link above to learn more about our company, brands and solutions!

Interested in Learning More About How We Can Accelerate Your Business Growth? Simply Reply to This Email!

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