| Sustainability is a buzzword in today’s travel and tourism segments. But does it really influence travelers’ decisions? As with any aspect of travel, education is key to helping advisors stay on top of new opportunities to connect clients with more sustainable options. Discovering what sustainability initiatives clients are genuinely interested in can require a bit more work, but it opens up more opportunities for business — and for helping people and the environment. Find out what types of sustainable travel clients are really looking for, and how travel advisors are making that balance happen by addressing eco-needs with travelers’ wants. |
