As travelers turn their attention to 2024 vacation plans, they’re looking for increasingly diverse and unique experiences. The 2024 Virtuoso Luxe Report, for example, found that respondents are “demonstrating a committed sense of adventure and urgency for once-in-a-lifetime experiences in far-flung locations.”

That means they’re often willing to visit “under-the-radar” places recommended by travel advisors. Read on to see how travelers’ preferences are trending and how suppliers are adapting in response.