Join us June 5-6 at the historic National Press Club in Washington, D.C. at the Media Relations Conference to learn the latest trends, tactics and new strategies to help you to stay relevant and recognized in today’s rapidly evolving media landscape.

From interactive pitch sessions and deep dives on the latest AI tools to discussions about new strategies to counter dis- and misinformation while leveling up your press releases and storytelling prowess, our media mavens, PR execs and instructors will arm you with all you need to succeed.

Check out a sampling of sessions below and view the full agenda here.

Beyond the Headline: Mastering the Message Amid Mis/Disinformation

From memes like the $16 McDonald’s meal that went viral amid inflation concerns to erroneous social media messages and even misleading AI-generated Sports Illustrated “articles,” mis/disinformation is becoming increasingly sophisticated—and so should our strategies for countering them before they erupt into PR crises. This session outlines the latest of these threats in today’s complex media landscape and how to counter them.

Future-Proofing PR: Navigating the Tech Tsunami with Smart, Secure AI

Almost 70 percent of PR pros already leverage AI in their work for idea generation, press release creation, research, reporting and monitoring. After all, AI can make your job easier—but only if you’re using the most reliable, secure and user-friendly tools.

Modern Journalists Spill All: How to Navigate the New Landscape

News consumption has evolved radically, shifting from traditional print and TV to podcasts and digital spaces. Nearly 90 percent of U.S. adults say they—and 30 percent say they get some of their news from TikTok. Discover what it takes to break through in this new landscape firsthand from a journalist, a producer, a podcaster and a content creator.

From Crisis to Confidence: Proven Strategies, Playbook and Insights

Many organizations still believe a crisis won’t happen to them. But crises are inevitable—it’s how you respond that determines whether you survive or thrive when it’s all over. Join this deep dive into a high-profile crisis for a breakdown of what works and what doesn’t when bad news breaks. Then, we’ll critique two lackluster press statements tied to a reorg and reputational issue together—and workshop improvements based on a fresh set of facts and organizational goals.

Questions? Please contact customer service at 800-878-5331 or cservice@ragan.com.

Sponsors & Partners

Want to become a sponsor? Reach out to Hannah Lavelle, Director of Business Development at sponsorship@ragan.com

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