Happy new year!

Now that the holiday buying season is nearly concluded, we’ve seen the extent to which the year of the pandemic, its unusual consumer trends and behavior impacted the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail forever. Jim Yu, Founder and CEO of BrightEdge details the focus areas for retailers in 2021.

Next up, Emily Ketchum shares a case study based on Fuze’s journey to incorporate an ABM (Account-based marketing) strategy and tactics into their marketing mix over the last four years.