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Top stories for 06.25.18

Marketing
8 terrific tips for writing clear, compelling headlines
8 terrific tips for writing clear, compelling headlines'

Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Try these approaches to attract readers and get clicks.

Netflix fires exec to preempt backlash over racial slur Crisis Communications
Netflix fires exec to preempt backlash over racial slur
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
 
 
Infographic: When will your social media post perform the best? Social Media
Infographic: When will your social media post perform the best?
Different platforms receive better engagement on particular days and during differing hours. This guide can help you identify the ideal time to release content on the varying channels.
 
 
3 crucial factors in overcoming messaging barriers The PR Industry
3 crucial factors in overcoming messaging barriers
To establish and maintain credibility,consider the context of your words, mind your tone of voice, and recognize the tremendous importance of body language.
 
 
5 moments that will make a social media pro’s day Conference Alert
5 moments that will make a social media pro’s day
Likes and retweets are nice, but joining industry experts at Amazon’s Seattle headquarters is even better.
 
 
5 tips to craft an exceptional PowerPoint presentation Public Speaking
5 tips to craft an exceptional PowerPoint presentation
Impress your colleagues with slick, seamless delivery—all orchestrated via your smartphone.
 
 
Is content marketing your superpower? Awards
Is content marketing your superpower?
Let us put you in the spotlight. Enter PR Daily’s 2018 Content Marketing Awards today. The final deadline is June 27.
 
 
4 important skills aspiring PR pros won’t learn in the classroom From the Archives
4 important skills aspiring PR pros won’t learn in the classroom
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
 
 
7 Google AdWords mistakes that blow up your budget Marketing
7 Google AdWords mistakes that blow up your budget
Promoting your brand through Google can seem daunting but doesn’t have to be. Here are simple ways to perfect your pay-per-click advertising prowess.
 
 
3 AP style changes you need to know Webinar Alert
3 AP style changes you need to know
Stay current on these crucial changes to The Associated Press Stylebook.
 
 
Infographic: 27 tips to power your content marketing efforts Content Marketing
Infographic: 27 tips to power your content marketing efforts
Standing out in the digital landscape is no walk in the park. These tactics can help you craft messages that captivate audiences and boost engagement.
 
 
As Instagram launches IGTV, YouTube counterpunches Social Media
As Instagram launches IGTV, YouTube counterpunches
Instagram wants a bigger share of the coveted creator community, allowing longer videos inside its signature app. YouTube’s answer is to let creators charge for subscriptions.
 
 

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