The UK's biggest immersive art experience - now open in London!

Attention all art lovers, avid Instagrammers and unusual excursion-seekers! A marvellous new multisensory attraction has just launched in London, offering a truly unique way to engage with your favourite masterpieces, and discover new ones. Welcome to Frameless.

This 30,000-square-foot venue in Marble Arch — the largest of its kind the UK — invites you to step inside iconic paintings by 28 legendary artists, from all sorts of eras and artistic movements. Using state-of-the-art interactive projection technology, Frameless transforms works like Monet's Waterlillies, Bosch's Garden of Earthly Delights, and Kandinsky's Yellow, Red, Blue into multidimensional worlds that respond to the presence of visitors, bathing them in sound, colour and light. 

Frameless is comprised of four glorious galleries with themes including "Beyond Reality" and "The Art of Abstraction", each with its own custom soundtrack. There's also a gift shop, plus an onsite cafe bar that does a mean Kandinsky-themed afternoon tea, so you can really make a day of it. And feel free to bring the kids — the whole thing's family-friendly.

Photo credit: Montana Lowery