Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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Brand Marketing Daily
May 24, 2017
The top trends and topics for marketers
Get to know your feet better
By Angela Natividad
Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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A conversation with Richard Van Der Laken
By Katie Richards
Promoted Content by Polar
A guide to brand measurement
Giant Spoon to facilitate paid partnerships
By Patrick Coffee
180LA pays homage in 'We Can Do IT'
By Erik Oster
Can busy people still feel beautiful?
By Angela Natividad
The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do. I hate him. Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives...
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Droga5 delves into the product
By Patrick Coffee
You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...
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Jonathan Mildenhall is looking for diverse talent
By Kristina Monllos
Airbnb wants the creative team behind its marketing to be as diverse as the world it represents. That's why Jonathan Mildenhall, the brand's chief marketing officer, has put out a call to action, asking for women and "creatives of color" to meet with him at the Cannes Lions International Festival of Creativity this June. "The...
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Winners will split award worth $1 million
By Katie Richards
What Design Can Do, a design conference currently taking place in Amsterdam, has proposed an interesting challenge to the creative community today. Beginning today, the conference is asking anyone and everyone in the creative community to submit ideas to its Climate Action Challenge. The goal? To find solutions that will help solve climate change. Anyone...
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S.Q.U.I.D. whisperer Rafael Fittipaldi tells all
By David Gianatasio
Unless you've been lost at sea, you've probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at...
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House of Cards toys again with the real world
By Tim Nudd
Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...
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