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Interest is surging as account-based marketing (ABM) platform technologies to target key accounts improve and relevant data becomes more accessible.

Deciding if your company needs an ABM platform starts by answering a couple of simple questions.

• Have we identified our account-based marketing goals?
  
• Can sales and marketing agree on the list of target accounts?
  
• Do we have management buy-in?
  
• Are we including all of the costs?
  
• Are we prepared to measure and report results?
  

MarTech's "Account-Based Marketing Tools: A Marketer's Guide" will help you answer these questions and more.