FEATURING:
// Brand Content Expo track //
New branded content models and strategies for audience engagement and measurement.
Sessions include:
What artificial intelligence can teach us about getting the right content in front of the right audiences at the right time.
Vince Lynch, CEO, IV/AI
// Entertainment Marketing Summit track //
The latest entertainment marketing trends and audience-targeting tactics.
Sessions include:
From YouTube to lifestyle brand: How Bell and New Metric Media took Letterkenny offline.
Mark Montefiore, Co-President, New Metric Media
Matt Cowling, Marketing Director, Bell Media
// AToMiC Awards show //
The year’s most ground-breaking advertising, tech, media and content programs!
Don't miss hearing from leading brand marketing, content development and entertainment industry experts!
Topics include: Tapping AI to engage an audience, breaking into new platforms, fanbase care and nurturing, maintaining a 365 content marketing strategy, amplifying a hit via old & new tactics.
