Announcing two new not-to-be-missed workshops

Connecting the narrative to success: Why the creation of a platform may be the single most important contributor of short-term and long-term success of your content strategy. This session will explore how to develop an over-arching theme that when reinforced over time contributes to the success of your brand and content efforts.

Authenticity Scarcity: Why it's so hard for brands to forge a deep connection: In this experiential session we will break down content consumption, allowing participants to immerse themselves into what draws them to specific content - the how, where and why they would engage (or not). We will discuss what it means to be truly authentic in the delivery of brand content, in order to resonate and build trust with their audience.