Facebook’s rebranding as Meta introduced the general public to the concept of the metaverse, causing Google searches of the term to spike following the announcement last week. But the idea of a metaverse has existed since 1992, when science fiction author Neal Stephenson coined the term in his novel “Snow Crash.” We talked to him about it all. Other things to know about | |
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| | Science fiction author Neal Stephenson shares his thoughts on the metaverse, a term he coined, after Facebook’s rebrand brought new light to the topic. | |
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howdy! | | Publishers like Lonely Planet, Healthline Media, Atlas Obscura, TripSavvy, Culture Trip and Condé Nast Traveler are coming out with new editorial undertakings and products to serve readers looking to travel this holiday season. | |
| | Register for this webinar on December 2 at 1 p.m. ET for a discussion on how teams are working to remove data management friction points in multi-solution environments. | |
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howdy! | | Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies. | |
| | Publishers are always looking for the hook to grab their readers’ attention, especially around the holidays. Creating curated roundups and gift guides are one way to drive engagement and sales. | |
howdy! | | The audio players displayed near the byline on McClatchy’s article pages are getting clickthrough rates as high as 5%. | |
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| | TV streaming has become as ubiquitous as the household washing machine, and marketers are looking to clean up with holiday messaging that gets audiences to spend. | |
howdy! | | After the murder of George Floyd, companies scrambled to pledge annual diversity statistics. But employees of color say it’s not enough. | |
howdy! | | Across both men’s and women’s fashion, demand for well-fitted styles that are loose or flexible, without being baggy, has increased since the pandemic began. | |
| | A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen. |
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