Pubmatic rode a rising tide in the ad tech sector throughout 2020 that saw it hit the crest of the wave at the end of the year when it floated on the stock market.
| Supply-side platforms have a flair for reinvention. The ad tech vendors that rebuilt themselves as transparent businesses after the ad industry’s infatuation with ad tech fees in 2018 have recently reinvented themselves as companies for marketers, not just publishers. “We’re participating in a great set of secular tailwinds that are growing the digital ad advertising opportunity, and frankly that fed into our decision on when to go public," said Rajeev Goel, CEO of Pubmatic. Read more below. Pubmatic rode a rising tide in the ad tech sector throughout 2020 that saw it hit the crest of the wave at the end of the year when it floated on the stock market. Beauty and personal care brands are positioning loyalty programs as the next way to farm customer data as lookalike modeling is threatened by issues like GDPR, CCPA and Google’s plans to block third-party cookies on its Chrome browser by 2022. Other things to know about Watch this episode of Question of the Day to hear how Dotdash used data to identify and react to sweeping changes, creating and delivering content to audiences during a year of quarantine. Sponsored by Connatix. Successful e-commerce platforms offer speed, digestible analytics and content that is easy to create and segment. Here’s a look at how brands can improve the online shopping experience. Sponsored by Adobe. Download this new report to learn why advertisers avoid certain publishers due to ads on their sites — ones that lead to fake news, scams and other threats. Sponsored by GeoEdge. | | |
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howdy! howdy! | Sponsored by YouGov | | New whitepaper: COVID-19’s impact on global media consumption | | As the pandemic continues, media planners and buyers are settling into the new normal — and the new necessary. This new report explores how media consumption has changed over the past year, featuring key industry findings that highlight future challenges and opportunities. | | |
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