Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Additional coverage: - Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising division’s data-related ranks. Read more here.
- Bloomberg Media will debut five new podcasts with iHeartMedia this year.
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| Top Stories |  | | Ivy Liu |
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| | | | | Even the biggest and most lauded advertisers struggle with moving more marketing in-house. | | |
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howdy! | | | | | Disney has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent. | | |
| | | | | Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. | | |
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howdy! | | | | | As the creator economy continues to explode, Pinterest’s Zeny Shifferaw works to ensure there’s a seat at the table for marginalized communities. | | |
| | | | | CTV advertisers are navigating new challenges and opportunities presented by a growing market and potential consumer privacy changes. | | |
howdy! | | | | | Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a three-year co-production and distribution podcast deal to create over a dozen new original shows. | | |
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| | | | | First-party data is key to post-cookie strategies. With data collaborations, brands are building acquisition audiences and driving outcomes. | | |
howdy! | | | | | Publishers like Dotdash Meredith, Dow Jones, theSkimm and NBC News are adopting team-specific RTO policies, designed to make the return to in-person work more accommodating. But they can also create complications. | | |
howdy! | | | | | The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023. | | |
| | | | | While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. |
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