The Chinese-owned short-form video app is coming out of stealth mode in the U.K. following its arrival 14 months ago.
October 09, 2019

TikTok is coming out of stealth mode in the U.K. following its arrival here 14 months ago. In that time, TikTok has used the time to turn its WeWork office in Holborn, London, into its hub for Europe where commercial execs for countries including Spain, Italy and Germany are based as part of a team that covers 150 people, per LinkedIn. Read more below.

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The Chinese-owned short-form video app is coming out of stealth mode in the U.K. following its arrival 14 months ago.
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The GDPR Impact
“It’s about looking across our data properties to see what first-party data we haven’t yet captured. Given the size and number of properties we have we are constantly looking and auditing where we can continue to ingest [first-party data] and also for the purposes of product development and utility.”
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“A lot of my criticism of Facebook in the past has been about its transparency, or lack of transparency, with partners.”
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Content & Commerce
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