| | | Translate Theory into Action and Solve the Complex Communication Challenges | | | | Discounted Pricing Ends Next Wednesday, Sept. 28 | Ragan’s Measurement Certificate Course for Communicators held over three consecutive Wednesdays, October 12, 19, and 26, is a three-part certificate series that will help you transform your best intentions into actionable plans with measurable goals. | Upon completion of the course, you’ll master these top 10 skills: - Define and set more meaningful goals and objectives
- Incorporate SEO into your measurement program
- Apply the latest Barcelona Principles to everything you produce
- Understand and implement smarter KPIs across your content mix
- Design bespoke metrics that reflect your contribution to the bottom line
- Select the best possible measurement tool for your specific metrics
- Analyze data using Excel Pivot Tables and extract actionable insights
- Use Google Analytics 4 (GA4) to show how you’ve moved the needle
- Design an integrated measurement dashboard that merges internal and external, digital and traditional media, events and social outreach
- Earn the C-suite’s respect (and a bigger budget) by delivering results and ROI
| | | | You’ll listen to and interact with the some of the most recognized names in communications measurement, research and analytics. |
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