Stop missing out on the massive retiree demo! Guest RSVP to Globe Content Studio's deep-dive on October 5.

The retiree cohort:
Why marketers ignore it at their peril

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.

Tuesday, October 5
1:00 - 1:30 PM EDT
Free to attend.

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