B2B marketers know that search is an invaluable ad channel—even to the point of overreliance.
So what if you could tap into a demand-generating, performance-optimized ad channel using the same skillset that’s led you to paid search success?
Enter Connected TV. This high-impact ad channel has finally unlocked the TV screen as an option for B2B brands, offering a way to reach your ideal audience, generate demand, capture new website visitors, and drive conversions.
Check out our full guide, The Search Marketers Guide to Connected TV, and learn how to translate paid search skills into expertise that makes CTV an evergreen, always-on ad channel. Download the guide to discover:
- The seven paid search best practices that you can immediately put to working generating results on Connected TV.
- How Connected TV generates new demand to boost your other ad channels.
- Why it can complement your existing paid search campaigns and keep your brand top of mind for when it’s time to buy.
- The need-to know-stats and strategies that can help set you up for success.
