Stop wasting your data: Turn IP data into marketing dollars Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased sales.
ClickZ Daily: November 19, 2019 |
|
|
| ‘Personalization’ is a term that gets thrown around a lot these days. In today’s daily dose we have two stories that shows exactly how different ways of personalization can benefit brands. First up we have Digital Element who show how careful leveraging of IP data can lead to major marketing dollars for Brands. We also have a case study that shows how Scotch Malt Whiskey Society, a D2C subscription whiskey club, shifted their strategy to focus on the individual, rather than the bottle. They have had a two year marketing reboot, resulting so far in a 5% year over year increase in renewals. Enjoy! |
|
Analytics Emily Alford Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased sales. |
|
|
|
| | | | Digital Marketing Jacqueline Dooley Read more |
|
| Industry Developments Luke Richards A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equality. Read more |
|
| AI Barry Levine Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read more |
|
| Chatbots Rashmi Vittal A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations. Read more |
|
|
|
Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
|
| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
