Value of store brand products

Your store brand not only boasts a lucrative profit margin but also offers a unique product line exclusive to your pharmacy, a feature that holds comparable or even greater value. For these reasons, it would be advantageous to get more of your store brand products into customers' hands.

Marketing and merchandising your store brand

Here are a few steps for marketing your store brand as your preferred label:

• When possible, start by using no less than 6 different "compared to" signs for every 4 ft section.

• Double face your store brand products where room allows and keep a consistent shelf inventory of no less than 4 to 6 of each product.

• If your store brand is 100% guaranteed, don't keep it a secret! Use banners and signs both inside and outside the store that boldly proclaim '100% Guaranteed'.

Store brand deals and discounts

For one month, place your store brand products on a storewide sale at 20% off. Commit an endcap to be well signed and well stocked with the top 12 of your store brand products. Double or triple face the products with no less than 6 each.

Also consider offering seniors a 20% discount on store brand products one day a week, preferably on the typically slowest day. Avoid any awkwardness by not questioning their age.

Signage Space

For stores that feel they may have an oversized OTC category—for example, 12 or 16 feet of Cough, Cold & Allergy, 12 feet of Pain Relief, or 8 feet of Deodorant—here is a signage option for you. First strategically remove a 3 to 4 ft section of OTC products to make room for a matching size sign. Click here to see an example. Promoting services, store brand products, or pharmaceutical grade supplements with a sign can cut back on slower moving OTC inventory while increasing awareness of other more profitable lines or services. *

*Front-end guru Gabe Trahan stole this idea from a chain, while he was busy mixing up their cards...

Maximizing store brand sales in front of store.

Sales of store brands hit an all-time high in 2024, with growth outpacing that of national brands. Is your store getting a piece of that pie? According to a recent WSL Strategic Retail research study, 95% of shoppers buy store brands in at least one category, and 44% are buying them more than they were a year ago. Shoppers are most likely to consider them in categories such as First Aid, OTC Allergy, and OTC Pain Relief. Typically, margins are higher for store vs. national brands, giving you an opportunity to drive incremental sales and profits. Click here to see a more comprehensive list of categories where store brands are most likely to be successful.

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