COVID-19

Is humor the answer for getting consumers to wear a mask?

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.

CRISIS COMMUNICATIONS

Study: 56% of workers ‘dread’ work in the morning

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

COVID-19

5 ways the COVID-19 pandemic is changing media relations

With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?

COVID-19

Tips for launching a great virtual event

With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.

DAILY SCOOP

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.

CONTENT MARKETING

5 ways communicators can bolster SEO

Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.

A DAY IN THE LIFE

How Donna LaVoie is trying to shrink screen time

PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.

PR DAILY AWARDS

Friday is your last chance to enter Ragan’s Video, Visual & Virtual Awards

Submit your work by the late-entry deadline this Friday, Aug. 28, at 11:59 p.m. Central time. Don’t miss out on your opportunity to earn recognition for your wonderful work.

SOCIAL MEDIA

Mastercard turns to TikTok to engage fans during UEFA Champions League

With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.

DAILY SCOOP

NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns

Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.

COVID-19

Finding positivity during an historic pandemic

Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty.

DIVERSITY AND INCLUSION

D&I ideas to borrow from Scripps and MetLife

Scripps and MetLife execs share a pledge and checklist to help move your D&I forward.

COVID-19

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos,  and more.

CRISIS COMMUNICATIONS

7 things PR pros can learn from airplane pilots

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.