ASAE Newsletter for June 12, 2019 An association government relations team is about more than whether legislation passed or failed, so measuring its accomplishments can be tricky. Experts offer tips to help you identify the right metrics for assessing your government affairs program.
| On the Fast Track to Fast Data Associations have found ways to get more business intelligence out of their data and use it to inform their decision making. The next challenge is to do it faster. Read More |
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| Make a Splash With Micro-Influencers Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Read More |
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| How Conferences Can Be Life-Changing Events Dr Lance O’Sullivan knows the power of conferences. Aged 17, the self-confessed disruptive child attended a conference on Māori medicine. The twice-expelled teenager set his sights on medical school, later becoming a GP and advocate for Māori health in New Zealand’s Far North. Read More |
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