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Top stories for 02.28.18

Marketing
Infographic: 10 winning tactics for boosting brand awareness
Infographic: 10 winning tactics for boosting brand awareness'

It takes multiple touch points before a potential customer will buy a product. Here are some ways to get your organization in front of them more often and drive big sales numbers.

Johnnie Walker drawing criticism for female-oriented scotch Marketing
Johnnie Walker drawing criticism for female-oriented scotch
The company claimed to highlight women and increase female representation, but when the company said its whisky ‘intimidated’ women, the blowback was immediate.
 
 
Why separating editorial and marketing is essential for PR OP-ED
Why separating editorial and marketing is essential for PR
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
 
 
Want to become a speechwriter? Step 1: Write speeches Writing & Editing
Want to become a speechwriter? Step 1: Write speeches
You won’t start off penning soaring orations for heads of state and CEOs. You can find local officials and businesspeople, though, who need a wordsmith. Also, ask your own boss.
 
 
Do you stay ahead of social media trends? Awards
Do you stay ahead of social media trends?
Share how you do it so successfully. Enter PR Daily’s 2018 Digital PR & Social Media Awards. Don’t miss the final deadline on March 2.
 
 
4 bad writing habits—and how to break them Writing & Editing
4 bad writing habits—and how to break them
Good writing is a discipline. Here are some bad practices that all writers should weed from their daily routines.
 
 
Why you should target potential clients at a Ragan event Networking
Why you should target potential clients at a Ragan event
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
 
 
5 rules for addressing your biggest competitors The PR Industry
5 rules for addressing your biggest competitors
While it doesn’t do you any favors to whine about corporations with deep pockets encroaching on your niche, staying silent can be just as unhelpful. Here are five ways to flip the script.
 
 
5 steps to hiring an ‘editor in chief’ for your content From the Archives
5 steps to hiring an ‘editor in chief’ for your content
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
 
 
Are you on the cutting edge of digital communications? Awards
Are you on the cutting edge of digital communications?
PR Daily’s 2018 Digital PR & Social Media Awards spotlights the communicators who dominated digital platforms and generated outstanding buzz for their clients or organizations.
 
 
Delta, FedEx seek to strike a balance on NRA backlash Crisis Communications
Delta, FedEx seek to strike a balance on NRA backlash
National corporations with headquarters in conservative states are struggling to maintain equilibrium given the demands of a divided body politic and an angry consumer base.
 
 
3 web design flaws that undermine your brand image Marketing
3 web design flaws that undermine your brand image
While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime.
 
 

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