Streaming > Linear at NewFronts

The first day of NewFronts is in the books. If you missed any of the Day 1 presentations, Adweek has you covered. Monday’s sessions were focused on all things streaming, with multiple platforms making the case that the pandemic has accelerated the migration from linear to streaming. Samsung Ads said that streaming is now more popular than linear on its smart TVs.
Several streamers focused on their new ad offerings during their NewFronts presentations. Roku put its updated ad platform, OneView, at the center of its NewFronts pitch, and touted its Agile Investment Plan, a suite of offerings (including incremental reach guarantees and daily frequency management) exclusively available through the upfront.
Meanwhile, Hulu unveiled its transactional ad format, GatewayGo, which will let advertisers use second-screen tech like QR codes and push notifications to encourage immediate action from consumers, without requiring them to exit Hulu. And Crackle Plus announced a pair of new ad formats, including FreeView, which will allow viewers to engage with an interactive ad unit running at the beginning of a Crackle original or exclusive series and then watch the rest of the program ad-free.
Tubi, which made its NewFronts debut, highlighted a new family-friendly slate of programming and is rolling out an AI-driven frequency management tool to enforce caps, no matter the source.

Be sure to check Adweek all week for the latest NewFronts news—you can find all our NewFronts coverage here—and take a look at this NewFronts newsletter each morning for a wrap-up of the previous day’s events.

Jason Lynch
TV Editor

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