howdy! Content & Commerce | | What started as an experiment in the pivot to video has expanded beyond hands-in-pans videos and into licensed products, a creators program and both long-form and short-form videos and productions — even a hot-dog themed wedding. | |
Sponsored by WoodWing | | New survey research finds that most creative professionals think their organizations could be doing a better job of telling their brands’ stories. Read the guide to learn which tools and tactics they think would improve content quality. | |
howdy! Content & Commerce | | The branded storefront, which will stock both branded collaborations as well as carefully curated streetwear, represents a step forward for a media company that has turned commerce into a major stream of revenue. | |
Sponsored by Integral Ad Science (IAS) | | According to new research, most marketers have sustained reputational damage or revenue consequences due to brand suitability issues. Read the guide learn how brand suitability threats differ from brand safety problems. | |
howdy! Marketing on Instagram | | With Instagram expected to soon remove Instagram likes, advertisers are doubling down on other ways to evaluate the reach of their influencers. Options include using technology or gaining access to the influencers’ analytics data from a social network. | |
Sponsored by PubMatic | | Historically, buyers have struggled to determine which supply-side platforms (SSPs) are bringing quality inventory through their pipes. But many advertisers are now addressing these problems by taking a harder look at their programmatic supply paths. | |
howdy! Subscriptions | | Black Friday and Cyber Monday discounts of 50% or greater drove record-breaking subscriber growth for some publishers. They insist that absorbing a lower price is worth it — to bring them the right kinds of customers. | |
howdy! Retail Media | | In 2018, TripAdvisor media advertising revenue was $153 million. The company believes it is currently under indexed by advertisers and is looking to double its advertising revenue in the next three to five years. |
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