Skinny bundles are a money-losing proposition. But their owners are hoping that superior ad targeting will enable them to stand out and overcome the steep programming costs. Bloomberg has added a new custom display ad unit to its stable. Ad.apt ads take advertiser assets and customize them in a way that's personal to each site visitor. Amazon now has a $2 billion ad business. After to a year-over-year revenue increase of 129 percent, the e-commerce giant is becoming top of mind for agencies and brands alike. Virtual reality might be the future. But augmented reality is capturing marketers' attention now. Wellness wasn't part of the zeitgeist when Jason and Colleen Wachob started mindbodygreen. On the latest edition of the Digiday podcast, they discuss how they've handled its move into the mainstream. Digiday Moguls is an exclusive, invite-only gathering of 50 c-level decision-makers in media, marketing and technology, happening prior to the Digiday Publishing Summit from Sept. 23-24 in Key Biscayne, Fla. Apply now to see if you qualify for a pass. |
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| Sahil Patel YouTube TV and other services lose money with new subscribers. They’re hoping better data and targeting will recoup those losses. |
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| Lucia Moses The financial news publisher’s new display ad can be customized on the fly based on how viewers respond to them. |
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| Sponsored Content MoPub Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. |
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| Shareen Pathak Amazon's ad business reported that it was now worth almost $2.2 billion in its second-quarter earnings, a year-over-year change of 129 percent. The revenue was, as always, in the "other" line item, which is primarily sales of ad services. |
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| Seb Joseph Even VR stalwarts are putting their plans for the technology on ice due to AR's growth. |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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