The roadmap for marketers in 2020 is complicated. The global pandemic, a cookieless future and evolving privacy issues are forcing brands to make a lot of strategic decisions quickly… and with significant repercussions. But in their quest for data-driven intelligence, many marketers are getting hamstrung by the complexity of their marketing tech. It may be time to assess which parts of your stack are driving revenue and insights and which parts may not be living up to their promise.   

Attend the webinar to join Cardinal Path for a six-step framework to streamline mar tech and create digital transformation success: experience and personalization, first-party data, privacy, customer identity, cookieless planning, and process management.